What it doesīy syncing photos from your phone to the app, it’s easy enough to share event photos to other Moments users. In hopes of boosting users, Moments will invite recognized friends to install the app if they don’t already have it. This could ultimately work in your favor, as more social connections means more opportunities to sync photos by event or location. The Moments app uses facial recognition to recognize photo subjects. But what makes this different from simply sharing photos on Facebook?Īccording to Facebook Product Manager Will Ruben, Moments is a “private way to give photos to friends and get the photos you didn’t take,” to share photos from big events like weddings and concerts. Facebook has launched a new standalone app called Moments to help photo-enthusiasts organize and share snapshots.